Harley-Davidson, Artificial Intelligence (AI) and Increased Sales
Harley-Davidson is one of the most iconic and trusted motorcycle brands in the world, with an almost cult-like following. Even with all that history and trusted name recognition, digital technologies like artificial intelligence have proven to help their bottom line.
AI REVOLUTION AND ALBERT
Albert is a marketing company that uses artificial intelligence to increase brand awareness even for the big boys at Harley! The NYC dealership increased monthly leads by over 2900%, so much they had to build a call center.
For there to be a technology that knows nothing about us, yet can come and outdo us in its first shot was incredible. We have since increased our commitment to Albert by tenfold and are currently building a call center to accommodate the leads he’s generating for us.
Asaf Jacobi | President of Harley-Davidson NYC
HARLEY-DAVIDSON FACTORY ROBOTICS
Factory’s today are learning how to augment more of their workforce not replace them. Sure some jobs will be gone, but others will also be created. Robotic machines at Harley-Davidson are doing the heavy lifting, tedious tasks that save money and time, leaving workers to do the customizing. OH YEAH!
CONCLUSION:
AI can handle more data, see many different angles and improve all areas of business in real-time faster than we humans can! Personalized AI Marketing — increases engagement — creates customer loyalty = increased sales.
Even small business owners can realize cost & time benefits using Artificial Intelligence!
